- Develop/promote new channels and drive traffic to Hubstaff website to get more trials for our products.
- Manage our outreach team
- Influencer outreach & collaboration (blogs, videos, podcasts, etc.)
- Including cold email outreach campaigns
- Modify/design the process of reaching out to influencers/content owners for content/brand
- Own the reporting/results of outreach
- Design and implement A/B tests for our site, emails, ads, and popups
- Video search optimization
- Analyze listicle blog posts and suggest reformatting top converters to video
- Manage youtube rankings
- Paid (google ads, facebook, twitter)
- Advertising optimization
- Getapp / capterra
- Content promotion via paid
- App store advertising
- Podcast advertising
- Retargeting trials
- Retargeting failed trials
- Retargeting visitors
- Content retargeting
- Working with the Content team for ad text and look
- Scaling and automating the growth processes
- Manage ActiveCampaign marketing automation platform and marketing email communication
- Segment lists based on behaviors like past email engagement and website and blog interactions (content downloads, site page visits, etc.).
- Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.
- Make sure pixels are on all of our pages and that we have a way to remarket to everyone that sees specific pages
- Experience with email marketing, lead nurturing, marketing automation, and web analytics
- Experience with deploying and testing ads
- Understanding and experience in CRO methodology
- Deep understanding of analytics
- Ability to work autonomously
- Comfortable only meeting with your co-workers on a screen versus in real life. (We do have fun retreats, though, so you can actually meet them.)
- Good suggestions for new shows to watch, music to listen to, or new travel destinations to visit.
Bonus points - tell us about them!
- Experience with ActiveCampaign, VWO, Woopra, Hubstaff, and/or Hubstaff Tasks
- Ability to build landing pages
- What we love about Hubstaff is being able to have a real-life and do work you genuinely enjoy. So, it’s a plus if you have any hobbies or interests outside of the work grind.
60% direct work to Increase traffic and trials
30% completion of marketing projects
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